Welcome to the Brands page, a showcase of the diverse marketing roles and organizations that I've had the pleasure of working with and that have shaped my professional journey. From leading email strategy at a global nonprofit to managing cross-channel campaigns for a national association and supporting high-volume corporate marketing teams, each experience reflects a commitment to strategic insight, creative execution, and impactful brand storytelling.
At the American Congress of Rehabilitation Medicine, I served as Email Marketing Specialist, leading high-volume, personalized campaigns for diverse audiences. I created targeted email blasts, developed strategies to promote programs and membership, managed segmentation, maintained email calendars, and used data analysis to optimize performance across newsletters, events, training, and other organizational initiatives.
At the American Association for Respiratory Care, I served as the Interim Marketing Manager and Marketing Coordinator, leading strategic campaigns across email, social media, print, and web. I managed the master marketing calendar, supervised campaign execution, tracked performance metrics, coordinated cross-department efforts, and developed targeted content to ensure consistent branding and maximize engagement across platforms.
As Marketing Administrative Assistant in a corporate finance department, I supported the Marketing Director and marketing team by auditing materials for the organization's 250+ storefront locations, maintaining compliance, organizing reports, and streamlining operations. I monitored campaign data, analyzed competitor activity, supported cross-functional teams, and ensured accuracy across digital, print, and administrative tasks to enhance efficiency and alignment with industry standards.