​​While serving as the Marketing Coordinator (now retitled as Marketing Manager), I spearheaded the development and execution of strategic marketing plans across AARC’s social media, website, email, and digital channels. My efforts increased website traffic, enhanced engagement, and improved conversions while strengthening brand awareness for AARC and the respiratory care profession.

In addition to content marketing, I played a key role in operational strategy, project management, and administrative support for the marketing team, ensuring seamless execution of campaigns and initiatives. As Interim Marketing Manager, I took on leadership responsibilities, driving marketing efforts and collaborating cross-functionally to optimize outreach and engagement.